Bob Fried was born April 7, 1937 in Flatbush, Brooklyn, NY.
Raised in a family of scholars and illustrators. His father was a well known clockmaker and horologist. An expert on clocks and time pieces. He authored many books. “The Watch Escapement” and “Bench Practices for Watch and Clockmakers.” These books contained very technical drawings by Henry Fried. He did all of his own illustrations, but he also taught his son Bob. One of Bob Fried’s job was to do these very precise illustrations. Unlike many of the other poster artists from the ’60s, who were either self-taught or came up through doing comic illustration and pin stripping cars, Bob Fried, like Victor Moscoso, came up through formal training in commercial and fine arts.
Bob Fried, like many his age, found inspiration in the beat movement, even though it was like half a generation before him. Bob was considered by some as a beat painter, and himself identified with the scene. His first rock posters was to do one of the triptych for the Charlatans, a job handed to him by Rick Griffin, who asked Fried to finish the set for him. He also did a poster for the Michael McClure play “Billy the Kid.” (read more text from Michael Erlewine)
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